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Sunday March 24, 2019


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Gawker Vet Readies New Blogs

MediaPost’s OnlineMediaDaily

AIMING TO APPEAL TO A broader
consumer audience, Elizabeth Spiers is preparing to launch several new
blogs in upcoming months, including a site dedicated to organic living.

"It’s more mass market than our existing sites," said Spiers, of the
upcoming blog. The new site will join four other Dead Horse properties:
Dealbreaker.com, launched last June and targeted at the financial
industry, AboveTheLaw.com for legal types, SuperMogul.com for "C-suite"
executives, and the most recent addition, Fashionista, for
fashion-forward consumers with plenty of money to spend.