Thursday May 23, 2019

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Social Network Ads: Too Close, Too Personal?


When Facebook CEO Mark Zuckerberg meets with
advertisers and agencies here [New York] on Tuesday, he will introduce what the
company is billing as nothing less than "a new way of advertising." To
live up to that claim, Facebook will need to walk the line of getting
brands close to its users without scaring them.

Facebook is expected to unveil an ad model that will
show ads to users on and off the site based on their profiles, social
connections and their friends’ recent activities. The move follows
MySpace’s recent effort to begin mining its roughly 110 million users
for information that better targets ads—a plan that also will run ads
on other sites.