New Ads Inform Viewers NY1 Not On FiOS

MediaPost’s MediaDailyNews

Time Warner Cable has begun preemptively running advertisements on NY1, its local news station, promoting the channel’s exclusive local coverage and informing viewers that it’s "Not on FiOS".

The cable television provider hopes that the 15-year-old channel’s popularity will help prevent
subscribers from switching to FiOS, once Verizon‘s service makes its
NYC debut, expected later this year.

> Time Warner Cable Prepares for Verizon’s FiOS in NYC