The program, which was launched last month in partnership with NBC News, is geared towards making sure that the next generation of potential network employees has the skills needed to create media for platforms ranging from the Web to taxis’ television screens.
It’s modeled after a conservatory with the academy’s instructors sharing their expertise on filming, how to get clear images, record quality sound, and use lighting, while NBC provides the students with instruction on researching, writing, and reporting stories.
Not everybody agrees that this is the future of journalism. Brooklyn Papers‘ Editor-in-Chief Gersh Kuntzman feels video, and video editing in particular, takes time away from reporting and makes it difficult to make deadlines. He admits that video adds perspective, but it doesn’t create readers, it "creates browsers."
Professor Jeff Jarvis of CUNY‘s digital-journalism program counters that these are valuable skills. Not only does he feel that students need to know about wikis, Flickr, and other technology, they should also be learning about "crowd sourcing" and working with their audience to develop stories.