At the third annual NY:MIEG holiday breakfast this morning, NBC Universal Chief Digital Officer George Kliavkoff participated in a Q&A session with Limor Schafman, president of The KeystoneTech Group. The conversation centered around media's digital past and future.
Among the digital lessons learned by NBC this year was that online veiwership drives audiences to television, which is counterintuitive to the predictions many had about online video taking away from television.
On the relaunching of NBC local sites in New York and Chicago, it was noted that much of the content
generated for the new local sites happens automatically through
algorithms that crawl relevant sites for interesting content.
Other talked about digital accomplishments by NBC this year included:
- The olympics being covered widely online, giving veiwers access to all but five sporting events.
- The launch of online video site Hulu. NBC partly attributes its success to the platform's search function, which directs users to content that is both on Hulu as well as to shows that are on networks like ABC and CBS with which NBC does not have distribution deals. Hulu's own content distribution is also unique in that the Hulu player is embedded on other sites with each video playing ads purchased by Hulu.
(Editor's Note: NY:MIEG is a client of Trylon SMR)
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