The NYC-based company's platform will host one-minute, brand-integrated videos called "Know it in a Minute" and provide short tutorials on everything from massaging a baby to the difference between cold and fly, and gardening with allergies.
The new platform aggregates existing sponsored videos for brands including Zyrtec, Simply Soothing, Johnson's Head-To-Toe Bedtime
products, and Desitin. The brands, which pay for the videos, have been supportive according to Andrew
Pakula, co-founder and CEO of One Minute Media, because of the low cost involved in production.
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