The
Future TV Show 2009 kicked off
yesterday at the Hilton Hotel in NYC. The show, gathering top
executives from the television and media industry, began with two keynotes by Colleen
Fahey Rush, Executive Vice President Research, MTV Networks and Shelly Palmer, Managing Director, Advanced Media
Ventures Group.
Speaking on “The Multi-Platform
Consumer of Today and Tomorrow,” Fahey Rush began her presentation with a
promotional MTV Networks video that acted as a highlights reel for the company.
She then went on to discuss the ways that consumers, especially the young
target audience of MTV Networks, are consuming their media. Apparently, the
“tween” set spends more than eight hours a day with media, in addition to going
to school, doing homework and still obtaining more than eight hours of sleep.
The majority of TV is still taken in through the physical set box, but mobile
is vastly expanding. Gone are the days of daydreaming at the ATM, she said, now
people change their Facebook status while they wait.
Related:
> The Future (and Threat) to TV and TiVo (Naked Media)
Shelly Palmer followed with his keynote panel “Assessing
the Impact of the Digital Switchover: 14 days and counting.” A terrific
speaker, Palmer began by stating that a source of his in Washington has
confirmed that the switchover will be delayed, resulting in more sales problems
for retailers, but the same reaction from consumers—they will wait until their
TVs don’t work to realize that something has changed.
the rest of the day, the conference continued to focus on changes in consumer
behavior, the recession and what it means for the TV industry, as well as
online video. Today, day two, will focus on content and advertising, closing
with The Future of TV Super Panel hosted by Simon Applebaum, President/Host of
Tomorrow Will be Televised.
[Editor's Note: The Future TV Show is a client of Trylon SMR.]
Local Business? Join the Marketplace
Recent Comments