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Monday June 17, 2019


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Media Execs Envision Users Paying for Content

At PricewaterhouseCoopers' launch event in NYC for their Media and Entertainment Outlook 2009-2013 report, industry executives, including Les Hinton, CEO of NYC-based News Corp.'s Dow Jones & Co. and publisher of The Wall Street Journal, called newspapers' decision to initially provide content free on the Web a mistake.

Hinton and others, however, said that they expect consumers will be willing to pay for popular digital content.  Without giving specifics, Hinton said that Dow Jones is working on a system that might allow for online subscriptions and a micro-payment model.

This follows his boss', Rupert Murdoch's, comments earlier this year at the Cable Show where he said that it would be "no trouble" for a financial paper “with the history of the Journal” to charge $60-100 a year for the Web site.

The Hollywood Reporter

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