Saturday April 20, 2019

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Broadway Makes Twitter Debut

The Broadway musical "Next to Normal" has run a successful and innovative Twitter marketing campaign that involved an adapted version of the show being published over the course of about a month via Tweets on Twitter

As the Twitter "performance" came to a close, the site had about 145,000 followers. Since then, the actors have kept up their Tweeting and the amount of followers has exceeded 560,000, making it the 210th most popular Twitter site.

Online marketing and advertising firm Situation Interactive, which has an office in New York City, created the concept.

The New York Times