Free restaurant reviews at Web sites such as Chowhound and Yelp have led to a decrease in sales of Zagat's guidebooks and the number of unique visitors a month is trending downward according to The New York Post. Zagat's Web site site, which charges $25 a month for access only had 270,000 unique visitors last month according to Quantcast.com.
In early 2008, founders Nina and Tim Zagat brought in Goldman Sachs to broker a sale of the business, but the economic downturn and offers below their $200 million asking price reportedly led them to put a sale on hold.
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