Saturday February 16, 2019

Rivals Take a Bite Out of Zagats’ Business

Free restaurant reviews at Web sites such as Chowhound and Yelp have led to a decrease in sales of Zagat's guidebooks and the number of unique visitors a month is trending downward according to The New York Post.  Zagat's Web site site, which charges $25 a month for access only had 270,000 unique visitors last month according to Quantcast.com.

In early 2008, founders Nina and Tim Zagat brought in Goldman Sachs to broker a sale of the business, but the economic downturn and offers below their $200 million asking price reportedly led them to put a sale on hold.

The New York Post

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