Last night, the Fashion 2.0 Meetup hosted a panel discussion on the "Future of Media" at the W Hotel – Tuscany in Manhattan's Midtown East neighborhood. Moderated by Darren Herman, Head of Digital Media, The Media Kitchen, the panel included Ian Schafer, CEO and Founder of Deep Focus, Greg Verdino, Chief Strategy Officer at marketing consultancy crayon LLC, Barry Lowenthal, President, The Media Kitchen, and Stephanie Clifford, Media Reporter, The New York Times.
NYConvergence wasn't able to stay for the panel discussion, but we followed along on Twitter using the hashtag "#fashion20". Here are some of the highlights of the discussion from Twitter user BCISS:
- The role of print is "diminishing" according to Lowenthal
- Print media will survive, but it won't be through ads alone
- Brands see online media as more "trackable"
- Higher end brands don't think they have control over their brands in social media, but a Media Kitchen campaign organized for Armani using Kim Kardashian showed at least one brand the potential
- Fashion designers, such as Alexander McQueen, should use the Web more, but they should also be prepared for the response from the public to the content being on their sites, especially broadband content
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