On October 29, the team behind the blog This Is Why You're Fat, Jessica Amason and Richard Blakeley, will hold a Twitter-powered food-truck contest to promote the release of the book based on the blog.
Six mobile food vendors in New York City will prepare certain items that This Is Why You're Fat will tweet about. The first person to hit all six and submit a photo of himself eating every item gets a food-truck party of his choice for 25 friends.
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