eHow and Lance Armstrong's Livestrong.com are being included as "pipelines" in Magnify's branded aggregation service as a result of these deals. This means that original content from both will be incorporated into the aggregation service which users of Magnify-powered video players can then be added into their video channels.
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> Video Service Magnify Raises Additional Funding
[Editor's Note: Magnify powers NYConvergence's NYConvergence TV channel.]
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