Condé Nast is finally beginning to focus on the Web according to The New York Observer, launching a new Web site for Details and turning the "destination site" men.style.com into the online home of GQ.com. Of course, Details' new Web presence involves some "very 1999" features according to staffers such as allowing writers to blog there and readers to comment on writers' posts.
Other digital forays which have come on the heels of this announcement include:
- a new iPhone application for GQ available for $2.99 per issue
- the Kindle version of The New Yorker
- Traveler's new iPhone application that will allow users to turn vacation photos into e-mailable postcards
Future plans include mobile apps, e-commerce and premium paid subscription models (like the
one already adopted by Condé Nast Digital’s niche technology site Ars