Lately, New Yorkers have seen the curious phenomenon of "pop-up" brick-and-mortar retail stores open from traditional Web only e-retailers E-commerce sites such as E-Bay and Nau have recently opened these stores for holiday marketing purposes and to drive traffic to their respective Web sites, as opposed to looking for a more permanent place in the Manhattan retail market.
While the eBay store in Midtown is no longer open, Nau's store in Soho remains.
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