In an internal memo made public on the Village Voice website by blogger Foster Kamer, NY-based Gawker Media tells its writers how to make a bigger impact on the web. Among the advice given:
- Scandal sells. "The staples of old yellow journalism are the staples of the new yellow journalism: sex, crime and, even better, sex crime."
- Take advantage of pseudo-exclusive stories, stories with added content that have been repackaged.
- Look for drama and stories where people triumph over adversity.
- When remotely possible, turn news into explanation.
- "Images can't be an afterthought."
- Questions as headlines work well on the web.
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