This week's New York magazine cover story profiles the tech startup scene in NYC, taking a look at the young, enthusiastic entrepreneurs who created these companies, their ideas and their "culture of optimism." Location based social media startup Foursquare is featured prominently in the article as one of the companies leading the way in Silicon Alley. Other companies using NYC as their laboratory mentioned include: Tumblr, Meetup, Yipit, Venmo, Hot Potato, Art.sy, a soon to launched online art service that will connect galleries with collectors and Kickstarter, a community funding site for creative projects.
According to the article, some women are also playing key parts in what has traditionally been a male dominated environment in NYC's tech scene, including Hunch’s Caterina Fake, Dina Kaplan, one of the co-founders of blip.tv; Emily Gannett of Klickable; "Alexis Maybank and Alexandra Wilkis
Wilson of sample-sale site Gilt Groupe; Jennifer Hyman and Jennifer
Carter Fleiss of the Netflix-for-couture site Rent the Runway; Ann
Baldinucci of the neighborhood-finder site NabeWise; and Brooke Moreland
of fashion-advice site Fashism and Marissa Evans of the similar Go Try