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Wednesday June 20, 2018

Mobile Apps Invade Broadway

As more theatre producers, marketers and industry companies continue to embrace technology, one area that will continue to see more action is mobile apps, according to an article in Variety. An example are two new mobile apps for the iPhone that were recently announced for fans of the "Great White Way." 

Currently available is iBroadway, an app that gives info on Broadway plays/musicals and links to sites to purchase tickets. The other app, called Broadway App, is being developed by the theatre news site Broadway World, which will include info not only about happening on Broadway, but will also stream info about Off Broadway, touring and West End offerings.

Variety

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