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Monday February 27, 2012

Seth Godin to Forgo Traditional Book Publishing

New York based marketing guru Seth Godin (and publisher 12 books), declared this week that he will no longer publish books in the traditional way.  In an article about the revelation, Mashable tends to agree with Godin, that the old way of publishing and consuming books really doesn't mesh well with new social technology in that "Paper books aren’t a particularly elegant way to spread an idea in the age of blogs, e-readers and social media."

Mashable