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Thursday August 24, 2017

Advertising Downplayed at NY Games Conference

Virtual goods and microtransactions, but not advertising, will be the primary method for monetizing the social gaming segment, according to speakers at the New York Games Conference this week.

Atul Bagga of ThinkEquity predicted that Facebook would soon have "immersive" games that appeal to niche audiences, although Steven Chiang, studios president at Zynga, disagreed, saying that Zynga, which has a gaming relationship with Facebook, is looking for ideas that people can understand very quickly. Both speakers emphasized the play-for-free/microtransactions model of monetizing game play.

Reuters

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