Foursquare is partnering with Broadway marketing agency Situation Interactive to bring its popular mobile location app to a variety of shows on Broadway. According to an article in Variety, shows such as "The Addams Family," "Next to Normal," "Billy Elliot," and "Mamma Mia!" will soon let theatergoers check-in at various show locations on the Great White Way.
Besides letting patrons fight over who will be "mayor" of these respective shows, the Foursquare partnership will let users receive production-specific deals, such as discounts on merchandise purchases.
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