Tuesday July 17, 2018

Confab in NYC Brings 3D Movie Industry Together

The 3D Experience, a three day event featuring discussions, executive presentations, and 3D movie screenings, took place last weekend at AMC Theaters Empire 25 on Times Square. While execs primarily acted as cheerleaders for the new technology, Imax's Richard Gelfond, urged industry restraint, saying not every 3D movie works. Some tech innovations were highlighted. Hewlett-Packard tech VP Phil McKinney said the company is developing an image capture system capable of double-wide aspect ratio images of 22 feet across. 

In a research note BTIG Research's Richard Greenfield pointed out that while box office revenue is up 4% this year largely due to 3D, attendance is actually down. Some tech issues still have to be sorted, from image capture and conversion to projection systems and eye ware needs. Even so, studios have been increasing their 3D output.

Hollywood Reporter