Two New York newspapers made iPad app moves this week. First, according to Forbes, The New York Post appears to be the first newspaper that didn’t have a paid website before the introduction of the iPad, to be allowed by Apple to sell subscriptions. The new app is a full content tablet edition. After an initial $1.99 to download the app,the subscription is an in-app purchase, the holy grail for publishers, costing $6.99 for a month, $39.99 for six months and $74.99 for a year. Apple has denied other publishers the ability to sell subscriptions while it builds its “digital newstand.”
The New York Times replaced its Editor’s Choice iPad app with an expanded version that includes more content from the website, such as constant breaking news, video and other multimedia. Right now the Times App is free, but once the metered pay wall kicks in for NYTimes.com, iPad users will have to pay a subscription fee for full access. Advertisers seem to have latched on to the Times concept as Denise Warren, senior VP and chief advertising officer told PaidContent that it has three advertisers lined up for the launch and is completely sold out for the rest of the year.