Wednesday July 24, 2019

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Cultural Leaders Discuss “The Facebook Generation,” Not Facebook

In an article called “Cultural Leaders Friend Facebook Generation” what was left out was the Facebook part.  The Crain’s New York Business article, which reported on a Crain’s Breakfast Forum panel discussion that took place last week, talked about the New York City Ballet’s plan to attract younger audiences by adding a fall season that runs January through June, launching an ad campaign featuring dancers in rehearsal clothes in sexy poses, and opening theater doors an hour before performances so people can speak with the dancers.

Metropolitan Opera‘s Peter Gelb pointed to the opera’s streaming of high def broadcasts of performances to 1,500 movie theaters and commissioning edgy new performances. Ken Davenport, a Broadway and off Broadway producer who has had success in attracting a younger audience, suggested promoters appeal to multiple demographics and make sure the audiences they are targeting actually show up for the shows.

In the accompanying video on the site, Davenport added his opinion that the youth are looking for something beyond Facebook and will abandon that platform when the next new thing comes along.

Crain’s New York Business


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