Tuesday July 23, 2019

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‘Cyberbully’ Seeking Google Visibility Arrested by Feds

Vitaly Borker, a Brooklyn-based Internet merchant who ran an eye-wear site called decormyeyes.com, was arrested yesterday by federal agents and charged with wire fraud, mail fraud, cyberstalking and making interstate threats.

A report last month in the New York Times, about Borker’s habit of threatening customers with violence when they tried to return merchandise, drew the attention of law enforcement authorities. Borker claimed that his actions were part of a strategy to draw more complaints and thus push his business higher in Google search results, which did not distinguish between positive and negative feedback.

Since the story broke, Google announced that it has adjusted its algorithm so companies that perform poor customer service will be penalized in search results.

The New York Times