Tonight during the New Year’s Eve celebration in Times Square, SCVNGR, a location based mobile games platform, will be one of the more prominent ads hovering over Times Square, as the company (via a partnership with American Eagle, and their billboard) will be offering New Years-themed challenges.
According to TechCrunch, for each challenge completed American Eagle will donate $5 to Big Brothers Big Sisters of America, which will be matched by SCVNGR.
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