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Sunday April 20, 2014

New Year’s Eve: SCVNGR Brings Games to Times Square

Tonight during the New Year’s Eve celebration in Times Square, SCVNGR, a location based mobile games platform,  will be one of the more prominent ads hovering over Times Square, as the company (via a partnership with American Eagle, and their billboard) will be offering New Years-themed challenges.

According to TechCrunch,   for each challenge completed American Eagle will donate $5 to Big Brothers Big Sisters of America, which will be matched by SCVNGR.

TechCrunch