By Jim Flood
At last night’s monthly NY Video Meetup, the audience got a glimpse of what host Steve Rosenbaum called “car porn”: video reviews of new cars by Daniel Gray, who runs the site MPG-o-Matic. Gray also posts his videos on YouTube. Gray held himself up as a creator of content who is able to make a living from it, a topic that had already generated some argument during the evening.
Earlier, when author, consultant and college professor Ava Seave sat for an interview with Rosenbaum, she asserted that aggregation “is the best place to have a lucrative relationship to media,” in video as well as other online arenas, with specialization being a key complement for aggregators. She insisted that content creation is not going to make anyone wealthy. Some audience members disputed this point, holding up Next New Networks as an example of producers who have found a profitable niche, but Seave maintained that once a bevy of competitors enters the market, profits will disappear. She also argued that Gray should consider himself an aggregator, since he archives his content and focuses on a specialized niche that appeals to car enthusiasts.
Other presentations were given by Taboola, a recommendation engine that monitors viewers’ behavior to predict what kinds of content will most likely attract and engage them; and VYOU, which allows users to record themselves answering stock questions (or submitted questions).
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