Google, Nokia and Orange are experimenting with pilot ad campaigns that allow people to use their mobile phones to interact with posters set up in bus stops and other transportation hubs in NY, a Wall Street Journal article says. The companies are using the posters to distribute wireless apps or ringtones., as Google’s approach is to advertise an app and let people download it through a WiFi router installed at the bus stop.
Starting in March, Orange will run an ad campaign for its ON wireless app that runs on Google’s wireless OS. Nokia ran a $1 million interactive poster campaign in NY and elsewhere over the last few months promoting its Ovi app. Interactive ads are built around a performance model that lets advertisers pay only when a customer interacts with the ad, and the ads run until a set number of downloads are reached.
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