Razorfish, the NY-based, Microsoft-owned digital marketing agency, and SpyderLynk, a labeling company, collaborated on a mobile campaign using picture messaging for Coors Light, the official beer sponsor of the NFL and Super Bowl XLV.
Adults can snap a picture of the Coors Light SnapTag found on packaging, in-store displays, and other advertising and send it via a phone’s standard messaging system. While Razorfish developed the campaign, it tapped SyperLynk to help deploy its SnapTag technology on Coors Light cans. Razorfish also created the campaign microsite, CoorsLight.com/SuperBowl. Prizes include Super Bowl tickets and game gear.