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Saturday October 25, 2014

Super Bowl: Razorfish Campaign Uses Photo Messaging

Razorfish, the NY-based, Microsoft-owned digital marketing agency, and SpyderLynk, a labeling company, collaborated on a mobile campaign using picture messaging for Coors Light, the official beer sponsor of the NFL and Super Bowl XLV.

Adults can snap a picture of the Coors Light SnapTag found on packaging, in-store displays, and other advertising and send it via a phone’s standard messaging system. While Razorfish developed the campaign, it tapped SyperLynk to help deploy its SnapTag technology on Coors Light cans. Razorfish also created the campaign microsite, CoorsLight.com/SuperBowl. Prizes include Super Bowl tickets and game gear.

Labels and Labeling

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