Tuesday July 23, 2019

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Barnes & Noble Should Focus on Nook, Says Fortune

Fortune recently detailed the reasons why NY-based Barnes & Noble should move more solidly behind its e-reader, the Nook, and leave paper behind. The article cites a Goldman Sachs analyst report in stating that the Nook business is on a  “hockey-stick growth curve”, with sales estimated to hit $1.163 billion in 2012. The same report projects the book business to decrease from $4.37 billion this year to $3.95 billion in 2012.

Forrester research analyst James McQuivey states that Barnes & Noble must do more. While they may have surpassed Sony’s e-readers, he believes that Barnes & Noble would need to shutter at least 30% of its retail locations in the next three to five years and move more into boutique model.