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Friday October 19, 2018

Broadway Likes Social Media, But Relies on Cold Calls to Sell Seats

Broadway’s presence on social media outlets, like Twitter and Facebook, might get people talking about various plays and musicals, but it isn’t enough to sell seats.  According to The New York Times, most of the shows’ income continues to come from group ticket agencies, which employ cold calls over the phone to reach potential groups sales targets, many of which are processed through the ticket agency Group Sales Box Office.  Groups, which usually range in size between 10 and 20 people, receive discounts of anywhere between 10 and 35% off of the face value of the ticket.

Ticket brokers function much like websites, aggregating details about the various Broadway shows and differentiating them to suit customers’ preferences based on past purchases.  Many of them attend shows several times a week to provide firsthand details to customers.

The New York Times

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