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Sunday August 19, 2018

Crain’s Takes a Look at the New TheStreet.com

Financial and investment news site, TheStreet.com, has what others want: subscribers. The publication receives two thirds of its revenue from subscriptions and only one third from advertising.

Over the past year, CEO Daryl Otte has downsized the presence of prominent figure and co-founder Jim Cramer, expanded the editorial team from 53 to 80 staffers and added subscription services that combine social interaction with trading suggestions. According to Crain’s New York Business, this has been coupled with strategic pitching of subscription upgrades leading to an 8% increase in the subscriber tally.

TheStreet has also added dozens of new advertisers, including Goldman Sachs, Chrysler and Cadillac, leading to a total growth from both subscriptions and advertising of 7%.

Crain’s New York Business