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Friday June 22, 2018

Goldman Sachs, Oppenheimer Jump In To Tablet Ads

Investment banking giants Goldman Sachs and Oppenheimer have jumped right into the tablet advertising space by being among the first to advertise on the new Bloomberg Businessweek iPad app, which was released to the public earlier this week.

The advertising units, several of which are rich media or have tap-to-video functionality, contribute to Bloomberg’s claim that the magazine has seen a 49% increase in advertising pages for the first quarter of this year.

Mobile Commerce Daily

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>Bloomberg Business Week, Other Magazines Now Try iPad