Wednesday May 23, 2018

Immersive Labs Create Ads That Target Viewers

NY startup Immersive Labs launched this week by creating a prototype system that lets advertisements analyze a person’s face, age and who they are with in order to display something that will be of interest to that person. The software they have on digital billboards also tracks demographic profiles to how many people they’re with and how long they spend looking at the ad.

Immersive Labs CEO Jason Sosa states, “What we’re going to see is the boring world of retail and the sexy world of digital will come together, and it’ll be an unbelievable change.”