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Saturday October 25, 2014

NY Shopping Sites Combine Personalization and Social Media

WingTipIt, Send the Trend and Fashion Stake are just a few of the NY based social shopping startups that are storming the Internet. Each one has its own twist and aim to make online shopping more personal than the department store experience.

However, Forrester research analyst Sucharita Mulpuru wonders how all these new fashion sites can compete for eyeballs in the still struggling economy. While online retail sales are projected to grow at a rate of 10% through 2015, she says in Xconomy that this is not enough to guarantee success and points to the fact that there is an online shopping bubble.

Xconomy