Yesterday at at Ad Age’s Digital Conference in NY, Clear Channel Chairman Bob Pittman spoke about the future of radio, namely how digital radio only accounts for about 3% of total radio listening. Pittman, who last fall joined the company, believes, however, that digital radio is the future of the industry, as his company last month acquired NY based streaming-music service Thumbplay to compete with companies such as Pandora, last.FM, and Spotify.
Quoted in Advertising Age, Pittman said, “We have work to do. We actually have to make the digital revolution come to radio. This allows us to get in front of it, not let it happen to us but let it drive us. There are real benefits to the radio business and to our listeners.”
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