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Tuesday October 21, 2014

The New Yorker Uses Facebook for Access to Story

For the new issue of The New Yorker, novelist Jonathan Franzen wrote a story about his visit to Alejandro Selkirk, the island where Robinson Crusoe was said to have been based. In a means to increase engagement with readers, The New Yorker has released the story online, but only fully accessible if users go onto the Conde Nast title’s Facebook page and “Like” it.

Alexa Cassanos, a spokeswoman for The New Yorker says to Mashable, “Our goal with this isn’t just to increase our fans. We want to engage with people who want to engage on a deeper level.”

Mashable