In an attempt to rival Newark , New Jersey Mayor Cory Booker, Mayor Mark Boughton of Danbury, Connecticut is using social network to announce a new city initiative using the hashtag #BigPoppagotanewtoy.
The “new toy” is an iPhone app that allow city residents to submit municipal complaints and suggestions, called Danbury Direct. Users can also share their complaints on Twitter and Facebook.
Boughton has been tweeting since 2008. He talks about Twitter saying to Metropolis, “They’re used to getting information real time and communicating in 140 characters or less, so I try to accommodate that.”
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