The online flash-sale retailer Rue La La is launching a new daily coupon site for NY this week. Rue Local will compete with NY-based Gilt Groupe’s site, Gilt City, for upscale NY consumers with discounts at fashion boutiques and exclusive venues. Rue La La already has similar sites for Boston, Philadelphia and Seattle.
According to the New York Post, Mark McWeeny, president of Rue Local, said their customers are different than Groupon’s because they spend more, tell their friends and make return visits.
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