NBC Universal’s USA Network has bought the rights to be the sole advertiser of The New Yorker‘s newsstand-only issue, “Talk of the Town.” The issue is on sale now until August 22nd, and is also available for the iPad through the App Store. USA’s advertisements are the only ads in the print edition, and will be swapping new ads in and out of the online issue.
According to Advertising Age, The New Yorker benefits by exposure on other platforms, while USA gets coverage that is hard to come by since it competes with the other major broadcasting networks. Alexandra Shapiro, USA’s senior vice president of brand marketing and digital, said, “It’s hard to stand out in one page of a July book with hundreds of ads…I love these opportunities where you can have true ownership.”
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