Tuesday May 21, 2019

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Does Google Have “Secret Plan” to Kill Groupon in NY?

Image representing Google as depicted in Crunc...

Image via CrunchBase

Business Insider got access to marketing materials that indicate that Google has a plan to combat Groupon’s influence in NY. At launch of Google Offers in NY, Google is going to “stage events” on behalf of merchants, including parking a truck in key locations advertising the merchants’ deals. The company also plans to hand out samples from participating merchants from the truck.

The day after the deal is offered, Google will send employees to the store’s location to give away Google branded items.

Business Insider