Wednesday June 19, 2019

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Hearst Announces New Online Features to Create “Shoppable Experience”

Image representing Hearst Corporation as depic...

Image via CrunchBase

Hearst Magazines Digital Media announced two new features for its online publications, making it easier for readers to buy products seen on the website.  The company has partnered with Pixazza, a company making images interactive, to allow readers to click on photos and get information about the products seen.  Hearst has also partnered with Buddy Media, a NY-based startup that helps brands build and manage Facebook applications, to build social media applications called “sapplets.”  The “sapplets” will let users vote on multimedia content, take personality quizzes to get product recommendations and earn reward badges for behaviors, like posting a comment on an advertiser’s page.

Hearst is first rolling out the new “shoppable experience” on their House Beautiful website, and plans to introduce it to other publications, including Marie Claire, Good Housekeeping, and Seventeen.

Media Decoder (The New York Times)


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