Wednesday June 19, 2019

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Inside AOL’s Social Media Strategy from NY

Image representing AOL as depicted in CrunchBase

Image via CrunchBase

Matthew Knell, AOL’s director of social media, told the Community Manager Meetup in NY last week that AOL is evolving its social media strategy, PRNewser reported.

During an interview with Katy Zack, PR manager for SapientNitro, Knell told the NY meetup group that the impact of “influencers” is overrated.  He said that having good, clickable content was a priority over who tweets it, but he did value social media as a “distribution” for content.

On Facebook, AOL values clicks, comments and likes the same, he said. “A lot of what we’ve been doing is to trying to figure out how to market our products via social media,” he said, according to PRNewser.



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