Mashable recently took a look at rise in popularity of food trucks in major cities across world and how social media helped play a part. Besides being more cost efficient to run than a regular restaurant, food trucks have become more desirable to people looking for cheap and tasty eats and, unlike other dining options, a perfect vehicle (no pun intended) for social media marketing.
Featured in the article in NY’s Rickshaw Dumpling food truck. Though the truck accompanies a more traditional restaurant in the Flatiron district, it has gained a loyal following over the years as Kenny Lao, co-founder of the restaurant, tweets out the truck’s daily locations and engages in discussions of topics that his audience cares about, which is more than just dumplings. According to Mashable, the truck’s Twitter feed has over 10,000 followers, as Lao usually tweets in the morning as “he figures people like to look forward to their lunch and want to track down the truck.”
Ultimately Lao says of social media, “It’s really about shared experiences around food. I think what we’re doing with Twitter is an electronic version of that share.”