In an effort to increase app subscribers, the New York Post has blocked access to iPad users viewing the website via the Apple Safari web browser, as the website acts as a redirect page to purchase the app. Unlike other paywalls, like The Wall Street Journal or The New York Times, clicking on a link from Facebook or Google within Safari also sends the user to the redirect page, instead of letting them view the article.
The effort at a paywall is “poorly conceived,” according to Staci Kramer of paidContent because users of other iPad browsers, like Skyfire and Opera Mini, can view the Post‘s website. Also, the Post is essentially blocking part of the web for some of their users, something Kramer says is “left to totalitarian regimes.”
New York Post app subscriptions start at $6.99 a month, $39.99 for six months or $74.99 per year, with no single-issue option. The app itself costs $1.99 to download, and gives the user 30 days of access before needing to purchase an additional subscription.