Primary Wave Media, a NY-based provider of telephone marketing services, announced yesterday the beta launch of “1 800 DAILY DEAL”. According to information received by NY Convergence, the company is able to target consumers with offers based on their exact location via GPS capabilities when people call the 1-800 number either from a LAN line or mobile phone. If users accept accept to receive deal offers, they are entered into a CRM database and sent ongoing deals and promotions.
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