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Wednesday October 22, 2014

Artists Begin Using Data to Track Rents, Audience Satisfaction

Eyebeam Center for Art and Technology in Chelsea

Image via Wikipedia

Artists have been increasing their focus on data, to do everything from track the rent a performing-arts group pays for space to the satisfaction levels of audience members.  A recent panel at the Eyebeam Art + Technology Center in Chelsea, discussed the appealing nature of the data and how it can help arts groups market, build communities and increase their advocacy efforts.  While first entering data can be a daunting task, the experts encouraged artists to stick with it in order to experience the benefits, including negotiating lower rents and growing their audiences.

Ian Moss, research director and Fractured Atlas, a nonprofit artist service organization, said, “There is mystery in data anticipation, adventure, even sensory gratification…There’s a whole world out there of numbers to explore, and we in the arts are just starting to map it out.”

The Wall Street Journal