Sunday July 21, 2019

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“Cat’s in the Cradle” Resurrected for the Digital Age

Harry Chapin

Cover of Harry Chapin

NY marketing executives Eric Yaverbaum and Mark DiMassimo launched a campaign called “Offlining, Inc” last year which urges people to put their digital devices down once in a while and reconnect with their families and friends. The pair created a contest linked to the campaign that invited songwriters to update the late Harry Chapin song, “Cat’s in the Cradle.” The contest urged songwriters to update that song so that it corresponds with the digital era and how parents need to put down their digital device and reconnect with their kids.

“We both have kids, and we have the same stories about being at the dinner table  with our BlackBerrys, and we’re not having dinner with our families, we’re  having dinner with everyone who’s sending us e-mail,” said Eric Yaverbaum to the New York Post.

The winner of the contest was Manhattanite Joe Burby, an amatuer songwriter and former actor and playwright who works in sales.

Burby reworked the iconic chorus as follows:

Your dad’s on the Bluetooth and your mom’s online

Tripping down the street as you tweet the next line

Sittin’ in a bar between Twitter and a game

We can never talk the same, No

Communicating’s not the same

New York Post