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Wednesday May 16, 2012

Hearst Acts Like Venture Capitalist in New Media Marketplace

Image representing Hearst Interactive Media as...

Image via CrunchBase

The Wall Street Journal reports that Hearst Corp. is searching for startups with new-media technology.

Ken Bronfin, president of Hearst Interactive Media, told the Journal that, “Everyone in the company is looking to build a new business or find something interesting to buy.”  Their current portfolio includes the video platform Brightcove Inc. and the business management startup WideOrbit Inc.

Rick Edmonds, media analyst for the Poynter Institute, says Hearst has a venture capital approach to their new media expansion.

The Wall Street Journal