Condé Nast Combines Social Media With Gucci’s Content

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Condé Nast is using a new online module that nudges readers to view content from its other sites, according to the Media Decoder. Condé Nast Social Sidekick allows readers to see what others have liked or tweeted from W, Style.com, Glamour, Teen Vogue and Lucky. The module also provides an advertising platform for Gucci, who will use it to promote content from its Facebook page, Twitter feed and some original video content.

Media Decoder reports that Gucci can also see the click-through rates for articles and can easily add or remove content as needed.

Media Decoder (NYTimes.com)